aplusb design is a design philosophy of the allessandro and bruce since 1997
aplusb design partners is a multidisciplinary design studio built on the philosophy of synergy — where A + B represents more than a sum. It stands for the seamless collaboration between Allessandro and Bruce, as well as a conceptual fusion of core values that shape our creative approach.
At aplusb, we believe design is not just what something looks like, but how it works, evolves, and connects with people.
Let’s build what’s next — together.
We specialize in branding, industrial design, CMF and visual strategy, working closely with startups, global enterprises, and cultural institutions. Our mission is to craft thoughtful, future-forward solutions that are not only beautiful — but meaningful and sustainable.
The Meaning Behind A + B
At aplusb, the name is our compass.
A + B isn’t just a formula — it’s a mindset.
A = Advance / Art / Acceleration B = Balance / Business / Boldness
Since 1997: Crafting the Future with Intention
We’ve been designing with purpose for over two decades. Since 1997, our mission has remained the same: to create design that moves people, brands, and industries forward. Whether we’re branding a startup or reimagining a global product, we bring clarity to complexity, and beauty to function.
Human-Centered, Future-Driven
Our work is never just for today.
We design for what’s coming — and for the people who will shape it.
Join us on the journey of creative acceleration with balance and boldness.
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aplusb Core Design Beliefs
Human-Centered, Future-Driven System-aware Visually intelligent Ready for the future
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Machine Learning Demystified: Part 2
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Machine Learning Demystified: Part 1
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Machine Learning Demystified: A 10-Part Series
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Full Moon
Full moon – at Lake Hills Hotel Songlisan
designer leesangsoo.com 